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Meaning
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Aya Chen

Builds scalable front-end architectures that feel seamless and alive. Her focus lies in precision, accessibility, and translating system logic into human experience.

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Experience
7+ Years
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Languages
English, Mandarin
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Email
aya@novastudio.com
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Social
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Core Values
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Guided by clarity and rhythm.

A few principles that define how I think, design, and move.

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Philosophie
Design begins with language

Meaning before form

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Every project starts with a conversation — not a layout. I believe that words define rhythm; they set the tone for how design communicates before it even exists visually.

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Visual grammar

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Design is a language of structure and tone. When type, color, and motion align with intention, clarity appears naturally — not by force.

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The invisible message

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I aim to make communication feel effortless. When a message is clear enough, the design around it can finally disappear.

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Practice
Turning strategy into visual language

Systems of meaning

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My process connects concept and execution. I build frameworks where every visual element has linguistic logic — headlines, grids, and motion speak the same voice.

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Collaboration as translation

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Working with developers and motion designers feels like translating tone into code. It’s about keeping the emotion of a message alive across every medium.

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Biography
My path so far

Between words and visuals

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I studied visual communication and linguistics, fascinated by how tone shapes perception. Over the years, I moved from brand strategy into interface design — searching for the balance between emotion and precision.

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At NOVA, I lead projects where design begins with narrative. For me, structure isn’t limitation; it’s how stories stay alive when they become systems.

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Ready to create something that moves?

Whether you’re shaping a new identity or rethinking a digital experience — we help you design systems that connect precision with emotion. Let’s start something that lasts.

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Insights
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Thoughts and explorations

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Aya Chen
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Creative Direction
How narrative shapes interaction

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View
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Aya Chen
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Creative Direction
The language of design systems

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Black abstract geometric shapes resembling stylized lines or stairs on a white background.

We craft digital experiences where clarity meets motion.

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