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Project
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Lunaris
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Brand Systems
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Intro
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Building identity as a living framework
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Year
2025
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Client
Lunaris Studio
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Timeline
6 Weeks
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Used Tools
Figma, Webflow, After Effects
Lunaris began as an exploration of visual systems — how identity can evolve while staying precise. The goal was to design a brand architecture that adapts, scales, and maintains emotional clarity over time. We approached branding as a framework, not a logo. Each component — from typography to motion — was structured to create rhythm, allowing the brand to stay coherent in constant change.
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Designing a brand that lives within structure
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Approach
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Systemic Identity
Lunaris was designed from the inside out — as a framework, not a logo. We started by defining how every element of the brand behaves in motion, scale, and context. Structure became the foundation for flexibility, allowing identity to evolve without losing coherence.
Visual Logic
Typography, grid, and layout were treated as part of one living language. Every component followed defined principles of rhythm and hierarchy, ensuring clarity across every medium.
Adaptive Expression
We designed for transformation. The system adapts to content, environment, and interaction — making the brand feel consistent, alive, and unmistakably clear.
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Building a living design system
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Solution
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Dynamic Guidelines
We created a modular design language that defines both rules and freedom. Each element — grid, motion, color, and typography — was documented as part of a living brand guide.
Scalable Assets
The Lunaris system supports different environments and scales seamlessly across media. Its components are designed to behave consistently, maintaining the same rhythm in motion and layout.
Coherent Growth
The result is a framework that evolves without losing clarity. Lunaris grows through structure — a brand that moves, adapts, and stays true to its core.
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